Posts Categorized: Corporate Members

2017 STYR Labs Badwater 135 – The World’s Toughest Foot Race Celebrates 40 Years

Press release from ATRA corporate member AdventureCORPS, Inc. On July 10-12, AdventureCORPS presents its legendary STYR Labs BADWATER® 135. Now in its 40th year, the world-renowned event pits up to 100 of the world’s toughest athletes against one another and the elements. In scorching temperatures and at altitudes as high as 8,360 feet (2548m), runners,… Read more »

The CamelBak Pursuit Series Opens A New World For Curious Adventurers

Press release from ATRA corporate member Camelbak.  Camelbak also sponsors our ATRA Trail Ambassador program. It’s an awe-inspiring world out there, with life-enhancing moments to experience and to learn from, and the CamelBak Pursuit Series arrives in 2017 to invite urbanites back into the outdoors and to reconnect with nature. Placing boundless opportunities into the… Read more »

Barr Trail Mountain Race to Award More Prize Money to Women

Written by Peter Maksimow. Barr Trail Mountain Race is a member of the American Trail Running Association. Women who finish on the podium at the Barr Trail Mountain Race this summer can expect to win 20 percent more than their male counterparts. The prize amounts have been increased to $420, $300, and $180 for the… Read more »

AdventureCORPS Introduces the 100 World’s Toughest Athletes

Press release from ATRA corporate member AdventureCORPS. THE WORLD’S TOUGHEST FOOT RACE CELEBRATES 40th ANNIVERSARY OF ICONIC ROUTE FROM DEATH VALLEY NATIONAL PARK TO MOUNT WHITNEY: INTRODUCING THE 100 WORLD’S TOUGHEST ATHLETES Death Valley, CA: On July 10-12, AdventureCORPS presents its legendary STYR Labs BADWATER® 135. Now in its 40th year, the world-renowned event pits… Read more »

Wild Utopia – Pondo Drifter Trail Run organized by TriSport SA

Press release from ATRA corporate member TriSport SA. Transkei, Wild Coast, Pondoland, what does the mind’s eye conjure up when it hears these words? Massive cliffs, rough seas, friendly locals, and pristine beaches, or possibly ocean-going cows, colourful rondavels pock marking the landscape or children screaming “SWEATIE, SWEATIE!”? Yes, the Transkei is undeniably and incredibly… Read more »

Ashworth Awards renews partnership with ATRA

The American Trail Running Association (ATRA) announces Ashworth Awards will return for the second consecutive year as the preferred awards partner in its Event Standards Program. ATRA’s Event Standards Program was introduced in 2012, and includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging… Read more »

Tips for women on the trails: Introducing Helen Stuart

Trail running tips for women is a series of articles sponsored by ATRA corporate member inov-8. We will hear from other inov-8 ambassadors and team members, listen to their stories and provide tips for women on the trails in our Trail News section throughout 2017. If you have questions for a future installment in this… Read more »

We’re proud to announce an enhanced partnership with OrthoLite

We’re proud to announce that longtime corporate member OrthoLite has renewed their partnership and will continue to be known as the official insole of the American Trail Running Association (ATRA). Additionally, OrthoLite will join supporting partner adidas TERREX, in the newly launched ATRA Trail Ambassador Program presented by CamelBak. OrthoLite has been a major supporter of… Read more »

MYLAPS Sports Timing renews partnership in Event Standards Program

MYLAPS Sports Timing has entered their second year as a preferred partner in ATRA’s Event Standards Program. Introduced in 2012, the program includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event. “MYLAPS is a leader in the industry evidenced… Read more »

AdventureCORPS hosts Badwater Salton Sea 81-Mile Ultramarathon this Sunday

Press release from ATRA corporate member AdventureCORPS®, Inc.. Follow the “live” webcast and real-time GPS Tracking! AdventureCORPS®, Inc. hosts the BADWATER® Salton Sea 81-Mile Ultramarathon annually in May and the fifth annual edition takes place this weekend on Sunday-Monday, April 30 – May 1, 2017. This remarkable event challenges teams of two or three ultrarunners… Read more »