ATRA announces partnership with life insurance provider Health IQ

The American Trail Running Association (ATRA) is pleased to announce that its members can benefit from special rate life insurance for runners, from our official partner Health IQ. Health IQ works with innovative insurance carriers to offer runners special rates on life insurance. As a licensed insurance agency in all 50 states, Health IQ has helped of thousands of health-conscious people, including trail runners, secure billions in life insurance coverage.

“We are excited to be working with Health IQ to educate our constituents about affordable options for life insurance,” said ATRA’s executive director Nancy Hobbs. “Now you can get rates you deserve for living a health-conscious lifestyle, something trail and mountain runners will appreciate.”

“Offering ATRA members Health IQ’s special rate life insurance for runners is just one way we hope to
reward people for their dedication to health and fitness,” said Munjal Shah, Founder and CEO of Health IQ. “We are excited to partner with ATRA to offer trail runners the special rates they deserve.”

Runners Have Lower Mortality Risk

Health IQ gathered data showing persistent runners have a 29% lower risk of mortality and a 50% lower risk of death from heart disease than non runners. Lee et al., J Am Coll Cardiol. (2014)

ATRA Members Qualify for Special Rates

ATRA members can qualify for the special rate life insurance for runners by verifying their running knowledge and health knowledge through a short quiz. Proof of ATRA membership for a year or longer, certified competition results, or activity tracking data can also help runners qualify for special rates.

About Health IQ

Health IQ’s mission is to improve the health of the world by celebrating the health conscious through social and financial rewards. As an official partner of ATRA, Health IQ offers ATRA members special rate life insurance for runners. Health IQ is a licensed life insurance agency in all 50 states and has helped thousands of health-conscious people, including runners, secure billions in insurance coverage. Founded in 2013 by a team of health-conscious entrepreneurs, Health IQ gathered research and data to convince top-rated, innovative insurance carriers that health-conscious people have lower mortality and deserve lower rates on life insurance. Talk to a Health IQ specialist to learn more about qualifying for their special rate product.

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